pukas kids event

To celebrate the launch of the Zara Kids x Pukas collection, we designed and produced an immersive event in Biarritz, bringing together surf culture, creativity and family fun.

We transformed the iconic Le Surfing Biarritz venue into a pop-up store and an interactive playground where families could discover the collection while enjoying a series of experiences inspired by the world of surfing. Kids were invited to paint and personalize their own surf fins, while parents and friends enjoyed custom ice creams by @thelocopolo and a live DJ set that carried the celebration through the sunset.

A day dedicated to creativity, community and the spirit of surfing, designed to bring families together and make the collaboration come alive through a memorable shared experience.

Art Direction by The Dream Lab