speed run event

Ahead of the now traditional Zara Speed Run race in Madrid, we at noba* helped conceptualize and produce the bib hand-out event the days right before the race. 

In a premium space in the bohemian Conde Duque neighborhood, the runners were greeted by a pop-up Zara store and an athleticz inspired space where each guest could obtain their bib and gift bag. 

We also collaborated with @jac.barcelona, creating one of the city’s trendiest Hi-Fi cafés, a space where each visitor was presented with a complementary coffee and cookie and live DJ music sessions. 

The whole experience was a great surprise and success for the more than 10.000 people that joined us in order to fully prepare for the race.

Photo & Video by Pinto Sartorio

Art Direction by The Dream Lab

Set Build by Pigmento Studio